Coral Co

Coral Co is a start-up dedicated to selling ocean-themed t-shirts while promoting ocean conservation through circular economy principles and its “Adopt a Coral” program. The strategy developed a cost-effective marketing plan that allocated resources across paid, owned, and earned media, combining digital channels such as social media advertising, influencer partnerships, and email campaigns with traditional efforts like pop-up events. By leveraging storytelling and interactive experiences, the strategy aimed to attract eco-conscious consumers, engage them with meaningful content, and convert interest into sales while fostering loyalty through community-building initiatives. This approach achieved a balanced budget that maximized impact, strengthened brand visibility, and positioned Coral Co as a socially responsible brand capable of driving growth and attracting significant investment.